JTF 029. Launch Lessons from a Little Latte

Every year, Starbucks launches its Pumpkin Spice Latte, which is wildly successful using a specific launch strategy.

The launch is not about the latte; it’s about the customer journey, the experience, and the culture built around it.

You need to know everything about your audience and use moments to purchase from you repeatedly.

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: 

• Why Starbucks outperforms every other chain coffee shop selling pumpkin spice latte every fall. 
• What the pumpkin spice latte effect is, and how to incorporate it into your launch strategy.
• The 5 lessons you can learn from the pumpkin spice latte effect.

RESOURCE

• Starbucks Pumpkin Spice Latte sales graphic
• Unlock Six Figure Secrets to Supercharge Your Next Launch - desoladavis.com/launch

If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !  

Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.

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