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Journey to Fans
The Journey to Fans podcast shares practical tips, resources, and inspiration to help you grow your leadership, build your influence, and inspire others to take massive action. Leadership and influence aren't accidental. Developing these skills takes intention. It's, well, a journey.
Your host, Desola Davis explores the process of developing yourself while you're also developing your purpose. We've got enough experts...it's time to step forward and lead your fans.
Journey to Fans
JTF 025. Why Voice of the Customer Research Matters for Your Next Launch with Kim DeGracia
Launching is more than creating, showing up, and serving; launching requires focusing on who you are serving and what they need.
Voice of customer research should be incorporated in every step of your launch, starting from product creation.
Addressing objections allows the opportunity to clarify your messaging or pivot to provide the best solution that works for your audience.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- What three mistakes y you should avoid when launching.
- What you need to focus on to avoid making those three mistakes when launching.
- How to incorporate voice of customer research throughout your entire launch process.
RESOURCE
- Sell Before You Launch Checklist - desoladavis.com/launchchecklist
CONNECT WITH KIM DEGRACIA ALL OVER THE INTERNET: INSTAGRAM | WEBSITE | LINKEDIN
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
Free workbook: Maximize your offer's value proposition and customer revenue
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