Journey to Fans
The Journey to Fans podcast shares practical tips, resources, and inspiration to help you grow your leadership, build your influence, and inspire others to take massive action. Leadership and influence aren't accidental. Developing these skills takes intention. It's, well, a journey.
Your host, Desola Davis explores the process of developing yourself while you're also developing your purpose. We've got enough experts...it's time to step forward and lead your fans.
Journey to Fans
JTF 029. Launch Lessons from a Little Latte
Every year, Starbucks launches its Pumpkin Spice Latte, which is wildly successful using a specific launch strategy.
The launch is not about the latte; it’s about the customer journey, the experience, and the culture built around it.
You need to know everything about your audience and use moments to purchase from you repeatedly.
BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT:
- Why Starbucks outperforms every other chain coffee shop selling pumpkin spice latte every fall.
- What the pumpkin spice latte effect is, and how to incorporate it into your launch strategy.
- The 5 lessons you can learn from the pumpkin spice latte effect.
RESOURCE
- Starbucks Pumpkin Spice Latte sales graphic
- Unlock Six Figure Secrets to Supercharge Your Next Launch - desoladavis.com/launch
If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis !
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